BIOTHERM, NOUVEAU PARTENAIRE DE MARSEILLE-CASSIS
Biotherm, a pioneering beauty brand rooted in bioscience, is proud to announce its partnership with the legendary Marseille-Cassis race for the 2025 edition. This iconic event, which brings together thousands of runners and spectators, will allow Biotherm to strengthen its brand platform focused on sports, positioning itself as the ULTIMATE SKINCARE PARTNER.
As the 46th edition of Marseille-Cassis approaches, scheduled for Sunday, October 26, 2025, Biotherm will offer participants and the public an immersive and innovative experience dedicated to skin well-being and sports performance.
The goal is clear: to spark conversations about the importance of self-care and skincare, particularly in the context of athletic practice.
An Unmissable Experience: The Biotherm Skin Fitness Club at the Heart of the Action
At the Marseille-Cassis expo village, Biotherm will set up a space entirely dedicated to well-being and performance, where every visitor can enjoy a unique experience:
- Interactive bikes for optimal warm-up: Prepare your muscles and your skin for the challenge with interactive bikes – a fun and effective way to warm up before the big day.
- Personalized skin diagnosis with BioScan: Discover your skin’s specific needs with our revolutionary BioScan technology. Our experts will provide a precise diagnosis and tailor-made advice to adapt your skincare and body care routine.
- Refreshing bar area: After the effort comes comfort! Recharge in a friendly atmosphere with energizing shots and refreshing drinks.
- Skincare coaches for tailored advice: Our skincare coaches will be on hand to answer all your questions and guide you toward the Biotherm products best suited to your skin type and sports activities.
- “Collagen Fit Corps” photocall: Capture your Marseille-Cassis experience with a dedicated photocall highlighting our breakthrough innovation, Collagen Fit Corps. Share your unforgettable pictures and showcase your motivation!
- Exclusive gifts and new launches: Take home exclusive gifts, samples of our latest innovations, and collectible goodies to extend the Biotherm experience beyond the race.
This partnership marks a strategic milestone for Biotherm, further strengthening its position as the expert skincare brand that best supports and responds to the needs of active skin.
